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Digital, DOOH provides advertisers with the perfect opportunity to connect with their audience in a creative way. DOOH advertisements can be found everywhere – from airports to bus stops and even vending machines. With opportunities like this becoming more common, it’s no wonder why so many businesses owners are investing in DOOH advertising solutions.

What is Digital Out of Home Advertising?
Digital out of home advertising is a subset of digital advertising that is used to promote a business or product. It is comprised of digital media that can be found in public spaces such as airports, shopping malls, and public transportation. There are a handful of different formats that make up digital out of home advertising. Some of the more popular types are digital billboards, digital kiosks, and digital signs. Digital out of home advertising has many benefits for both advertisers and consumers. It allows for more creativity when it comes to the ads themselves. Digital billboards and signs can be programmed to change ads based on the time of the day, season, or even weather. In addition to that, ads can be changed instantly from one ad to another.

Digital out of home advertising benefits
- Targeted and flexible - Digital out of home ads allow advertisers to target specific audiences based on their location, demographics, and preferences. This means that businesses can advertise to people who are more likely to make a purchase. Digital out of home ads can also be reprogrammed to target new audiences. They can be changed to suit the time of the year or even the forecasted weather. 
- Wide reach - Out of home advertising solutions allow businesses to reach their customers in places they frequent, such as the office or public transportation. Whether your customers are at work, on their commute, or shopping, they are sure to see your ads. 
- Timing - Digital out of home ads are displayed in real time, which means your ads will be displayed when your customers need them the most. This places your ads in the moment when your customer is most likely to make a purchase. 
- Visual - Digital out of home ads are visual, allowing advertisers to use creative images and word to entice customers. Digital ads are ever-changing, meaning that businesses can reprogram their ads to change whenever they want.

DOOH Ad Formats: Which One is Right for You?
- Digital billboards - Digital billboards are usually found along highways and roads. They are large, digital signs that can be programmed to display different images at different times. Digital billboards are a great option for advertisers who want to create brand awareness and drive traffic to their website or storefront. 
- Digital kiosks - Digital kiosks are interactive ads that allow customers to browse and purchase products. They are often seen in shopping malls and other public areas where people can shop and make purchases. Digital kiosks are a great option for e-commerce businesses. 
- Digital signs - Digital signs are large, digital advertisements that can be found in public spaces such as airports and shopping malls. Digital signs are a great option if you are looking
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